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鸭脖app下载,鸭脖app官网，LOSANGELES—DeniseBroussardhasherhandsfullasVPofrevenuemanagementatInterstateHotels&Resorts.Notonlydoessheoversee18regionaldirectorsofrevenuemanagement,butshealsohas23areadirectorstokeepincheck.Itcanbequitethejugglingact,butBroussardsaidthewayInterstateorganizesitsrevenue-managementstaff—theyarenotalignedgeographicallybybrandbutbyownershipgroup—helpssetthemapart.“Everyoneofmyteamplayersisverygeographicallymarketandbranddiverse,”shesaidduringaninterviewwithHotelNewsNowattheHospitalitySalesandMarketingAssociationInternational’sRevenueOptimizationConferenceattheWestinBonaventureinLosAngeles.“It’shardertofindtalentthatisbranddiverse,butit’smuchmoreworthitinthelongrunforthestrengthofthecompanybecauseit’smoreflexible.”Findingtalentwasahottopicattheconference.ForInterstate,thisinvolveslookingtosmallermanagementcompanies,Broussardsaid.“Therearesomerevenue-managementemployeesthatarethrivingatothersmallermanagementcompaniesthatwantfurtheradvancementintheircareersandarelookingformoreopportunitiesandgrowthwithanindependentmanagementcompany,soInterstate’sthelogicalnextstep,”shesaid.OncejoiningInterstate’srevenue-managementteam,Broussardsaideachteammemberwillthenfollowadevelopmenttrackwithinthecompanywhereeachpersonwill“buddyup”withsomeoneinthesameroleorofthesamebrand.Task-forceresourcesaresenttoassistinanytransitionissues,butsometimes“ifit’snottherightfit,it’snottherightfit,”Broussardsaid.Interstate’srevenue-managementteamalsoisbroughtuptospeedmonthlyonthehappeningsinthedistributionchannelspace,Broussardsaid.“Wecompleteonamonthlybasiswhatwecallchannelofcontributionreport,whetheritbebrand.com,onlinetravelagencies,andthenwebreakitdownintoeachOTAbyproductioninroomnightsrevenue,percentageoftotalmix,andthenpercentageofcost,”’srevenue-managementstrategieshavechangedsignificantlybecauseoftheriseofe-commerce,andkeepingupwithallthedistributionchannelswillcontinuetobeafocusforInterstate.Thecompanyhasevenstartedfocusingsomeofitseffortson“privatesalesrevenues”throughwebsitessuchasTravelzooandGrouponbecausetheyaresites“whererateparitydoesn’tbecomeanissue,andyoustillhavesomeofferingsoutthereelectronicallythatyoucancaptureadditionaldemandwith,”Broussardsaid.Broussardsaidthemethodofmobilebookingisincreasing“leapsandbounds.”Becauseofthisgrowingtrend,Interstatehasmadeaconcertedefforttoensureallofitsbrandwebsitesaremobilecapable.About95%ofthecompany’sportfolioisbranded,andmostofthosebrandshavemadetheswitchtomobile.ButBroussardsaidInterstateisworkingwithathird-partye-commercevendortobringallofitsindependentpropertiesintothefold.Sheaddedthecompanyistryingtostayawayfromthe“last-minutedistressedpop-ups,”suchasHotelTonight.ThechallengesBigdatacanbechallenging,andBroussardsaidit’simportanttoensuretherevenue-managementteamislookingattherightdata.“Atthepropertylevel,Ithinkitinvolveskeepingthemfocusedonrevenue-generatingtasksversusaguest-servicetaskorreputationmanagement,orassistingsaleswithwhateverthecasemaybe,”shesaid.Adaptingtonewbusinessthatcouldincludefewergroupsalsocanprovechallenging,shesaid.“…Thisisournewnormalandpotentiallymovingforwardwithgroupprobablylesseninginourmixevenmore.Andwithtotalspendofgroupjustminimizing,foodandbeveragewilljustbecomeanominalbudgetarynumber,”shesaid.Technologycontinuestobeachallengeamongthebigbrands,Broussardsaid.“Technologyvariesverydrasticallybrandtobrand,evenwiththetopfive,nottomentionthelesserbudget-consciousbrands,”shesaid.“…Evenwiththeenhancementsthathavecomedownthepikeinthelasttwoyears,andmorecomingwithconsolidatinginventorysystemswithMarriottInternationalandStarwoodHotels&ResortsWorldwideandthelike,they’restillbehindthecurve.”
LOSANGELES—DeniseBroussardhasherhandsfullasVPofrevenuemanagementatInterstateHotels&Resorts.Notonlydoessheoversee18regionaldirectorsofrevenuemanagement,butshealsohas23areadirectorstokeepincheck.Itcanbequitethejugglingact,butBroussardsaidthewayInterstateorganizesitsrevenue-managementstaff—theyarenotalignedgeographicallybybrandbutbyownershipgroup—helpssetthemapart.“Everyoneofmyteamplayersisverygeographicallymarketandbranddiverse,”shesaidduringaninterviewwithHotelNewsNowattheHospitalitySalesandMarketingAssociationInternational’sRevenueOptimizationConferenceattheWestinBonaventureinLosAngeles.“It’shardertofindtalentthatisbranddiverse,butit’smuchmoreworthitinthelongrunforthestrengthofthecompanybecauseit’smoreflexible.”Findingtalentwasahottopicattheconference.ForInterstate,thisinvolveslookingtosmallermanagementcompanies,Broussardsaid.“Therearesomerevenue-managementemployeesthatarethrivingatothersmallermanagementcompaniesthatwantfurtheradvancementintheircareersandarelookingformoreopportunitiesandgrowthwithanindependentmanagementcompany,soInterstate’sthelogicalnextstep,”shesaid.OncejoiningInterstate’srevenue-managementteam,Broussardsaideachteammemberwillthenfollowadevelopmenttrackwithinthe
companywhereeachpersonwill“buddyup”withsomeoneinthesameroleorofthesamebrand.Task-forceresourcesaresenttoassistinanytransitionissues,butsometimes“ifit’snottherightfit,it’snottherightfit,”Broussardsaid.Interstate’srevenue-managementteamalsoisbroughtuptospeedmonthlyonthehappeningsinthedistributionchannelspace,Broussardsaid.“Wecompleteonamonthlybasiswhatwecallchannelofcontributionreport,whetheritbebrand.com,onlinetravelagencies,andthenwebreakitdownintoeachOTAbyproductioninroomnightsrevenue,percentageoftotalmix,andthenpercentageofcost,”’srevenue-managementstrategieshavechangedsignificantlybecauseoftheriseofe-commerce,andkeepingupwithallthedistributionchannelswillcontinuetobeafocusforInterstate.Thecompanyhasevenstartedfocusingsomeofitseffortson“privatesalesrevenues”throughwebsitessuchasTravelzooandGrouponbecausetheyaresites“whererateparitydoesn’tbecomeanissue,andyoustillhavesomeofferingsoutthereelectronicallythatyoucancaptureadditionaldemandwith,”Broussardsaid.Broussardsaidthemethodofmobilebookingisincreasing“leapsandbounds.”Becauseofthisgrowingtrend,Interstatehasmadeaconcertedefforttoensureallofitsbrandwebsitesaremobilecapable.About95%ofthecompany’sportfolioisbranded,andmostofthosebra
ndshavemadetheswitchtomobile.ButBroussardsaidInterstateisworkingwithathird-partye-commercevendortobringallofitsindependentpropertiesintothefold.Sheaddedthecompanyistryingtostayawayfromthe“last-minutedistressedpop-ups,”suchasHotelTonight.ThechallengesBigdatacanbechallenging,andBroussardsaidit’simportanttoensuretherevenue-managementteamislookingattherightdata.“Atthepropertylevel,Ithinkitinvolveskeepingthemfocusedonrevenue-generatingtasksversusaguest-servicetaskorreputationmanagement,orassistingsaleswithwhateverthecasemaybe,”shesaid.Adaptingtonewbusinessthatcouldincludefewergroupsalsocanprovechallenging,shesaid.“…Thisisournewnormalandpotentiallymovingforwardwithgroupprobablylesseninginourmixevenmore.Andwithtotalspendofgroupjustminimizing,foodandbeveragewilljustbecomeanominalbudgetarynumber,”shesaid.Technologycontinuestobeachallengeamongthebigbrands,Broussardsaid.“Technologyvariesverydrasticallybrandtobrand,evenwiththetopfive,nottomentionthelesserbudget-consciousbrands,”shesaid.“…Evenwiththeenhancementsthathavecomedownthepikeinthelasttwoyears,andmorecomingwithconsolidatinginventorysystemswithMarriottInternationalandStarwoodHotels&ResortsWorldwideandthelike,they’restillbehindthecurve.
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